▲ Photo courtesy Jeju Tourism Organization

Jeju Self-Governing Province and Jeju Tourism Organization (JTO) hosted a Jeju Welcome Event on May 8 at Jeju International Airport for the first cohort of tourists from Indonesia to take the New7Wonders tour. Officials say the New7Wonders global brand has produced tangible results in inducing foreign tourists to Jeju.

The tour arose from a JTO promotion in Jakarta between April 21-25. The tourists will take in Seongsan Sunrise Peak, Cheonjiyeon Falls, Jusangjeolli Cliff at Daepo and watch haenyeo (women divers) perform during their four-day trip.

JTO has also marketed 66 Jeju products using the New7Wonders brand to 22 major travel agents in Jakarta and promotion of these products and further tours will take place between June and December.

According to JTO, “tourists from Indonesia taking the non-stop flight from Jakarta are consumers of Jeju’s tour products and this success is important as Southeast Asia [is] fairly inaccessible. We will promote Jeju [products] and environment to the Southeast Asian market.”

There were 36,447 tourists from Southeast Asia in the first quarter of 2013, an increase of 6.1 percent on 2012.