Jeju Convention & Visitors Bureau ran a promotional booth at the China Incentives, Business Travel Meeting 2015 (CIBTM 2015) on Aug 5-6 at the China National Convention Centre (CNCC), Beijing, China.

Jeju Convention & Visitors Bureau was at the event to promote Jeju as a global business city and superior MICE and leisure destination in Korea. Jeju officials met with attendees from around the world to increase awareness of their one-stop MICE support services, MICE infrastructure and incentive tour packages.

Among the leading annual travel, business travel and meetings industry events, CIBTM 2015 is attended by buyers, event planners and people in the decision-making process for meetings, events, conferences and incentives.

Each year the exhibition unites a global community of suppliers and meetings professionals in the ancient capital city and it is the catalyst for thousands of face-to-face meetings. Jeju Convention & Visitors Bureau took advantage of the buzzing and busy atmosphere to ask attendees about their image of Jeju as a MICE city.

▲ Photo courtesy : Jeju Convention & Visitors Bureau

China is the largest market for the Korean MICE industry and Chinese MICE tours are usually large scale with a big economic impact, thus promoting friendship between neighboring countries.

For the Chinese, Korea is not only local and cost effective, but also is culturally attractive due to the popularity of the Korean Wave. Jeju must, therefore, differentiate itself from Busan and Seoul, and it does this by promoting its superior nature and leisure.

George Qiao, director of the China Electronics Chamber of Commerce, agreed that Jeju’s advantages include short flights times, culture and the island’s stunning scenery. He added, however, that the no-visa system was also a big pull. Jeju allows no-visa entry to most nationalities around the world including China.

Isaac Yang, procurement manager at Ferring, agreed that Jeju’s advantages lie in its convenience for Chinese buyers, adding that its services and infrastructure are also world class. Yang suggested increased promotions to ensure more people know about Jeju’s strengths.

With these efforts, Jeju Convention & Visitors Bureau is maintaining Jeju’s position at the head of the Asian MICE industry.